19 years building the connective tissue between brands, teams, and technology.
I design frameworks that orchestrate Marketing, Comms, and Creative —
and deploy AI-driven systems to solve complex problems.
Technical strategist and reader of rooms.
Senior Program Manager: Agentic Workflows and Experience Quality
- Engineered repeatable AI-driven frameworks using LLM analysis to surface and close messaging gaps across
global employee benefits programs.
- Architected cross-functional launch workstreams across Product, Engineering, UX, and Legal — serving as
the operational and narrative connective tissue for global campaigns.
- Delivered personalized, compliance-sensitive communications to a global workforce for Health and Financial
Wellness programs.
- Led multi-channel awareness campaigns featuring senior leaders to drive measurable engagement around key
employee benefits.
Director, Digital Strategy
- Developed a global communications strategy across nature.org, social, and editorial — amplifying climate
scientists and business leaders tackling conservation.
- Designed a scalable global campaign playbook enabling 7+ regional teams to execute high-impact, localized
storytelling from a shared framework.
- Led initiatives including an annual campaign generating 120,000+ new leads through precision audience
segmentation.
Vice President, Strategy
- Directed targeted paid media campaigns for AbbVie at major global medical summits and drove clinical trial
enrollment through precision targeting.
- Built comprehensive global content strategies integrating earned media, analytics, and brand affinity
research for multinational clients.
Vice President, Digital Strategy
- Led cross-channel campaigns for USAID, Peace Corps, DuPont, and Mozilla spanning global health, food
security, and open internet.
- Built award-winning measurement frameworks translating creative output into quantifiable brand trust —
analytical rigor applied to creative work.
- Managed a global team of content strategists; directed research teams generating actionable insights for
public and private sector clients.
Social & Digital Media Strategist
- Trained Foreign Service Officers worldwide on integrating new media into Public Diplomacy for high-stakes
digital engagement.
Multimedia Specialist
- Developed national training programs for DEA agents using video, graphic design, and interactive web
development.
George Mason University
M.S. Instructional Design & Technology
College of Education & Human Development
George Mason University
B.A. Integrative Studies — Advertising
Minor in Multimedia & Film/Media Studies
AI & Agentic
Generative AI
Agentic Workflows
LLM Analytics
AI Frameworks
Claude Code / CLI
Prompt Engineering
Strategy & Communications
Comms Strategy
Go-to-Market
Brand Storytelling
Executive Visibility
Crisis Comms
Public Relations
Thought Leadership
Marketing & Tools
Product Marketing
Paid Media
Audience Segmentation
Social Strategy
CX
Project Management
Figma
Industries
Healthcare · Financial Services · Conservation · Education · Pharmaceutical · Energy · Federal Government /
NGOs · Nonprofits · Technology · Automotive